MD EyeCare Services Corporate

Digital Marketing Manager

US-TX-Dallas
2 months ago
Job ID
2017-1974
# of Openings
1
Category
EyeCare Services Partners
Type
Regular Full-Time

Overview

ESP Logo 

 

We are creating the nation’s leading eyecare services company in both quality and scale by consolidating ophthalmologic and optometric practices and ambulatory surgery centers that are locally dominant and clinically differentiated. We provide a patient centric model that delivers outstanding care and quality outcomes through our providers and staff by leveraging our comprehensive array of best-in-class technology, processes and managerial infrastructure.  The Digital Marketing Manager is the front line of patient, consumer and audience engagement for EyeCare Services Partners and its affiliates, leading and defining the digital marketing mix, with an emphasis on social media, web, email and content marketing. The Digital Marketing Manager will work closely with cross functional teams to plan and execute high impact marketing strategies designed to drive results.

 

Responsibilities

  • Own and execute digital brand presence through social media, web, and email strategies, implementing best practices and utilizing data and insights for continued evolution
  • Embody the brand audience and leverage followers and industry for insights, content, ideas and innovation
  • Create and foster brand advocates across all current and emerging digital and social platforms
  • Understand digital platforms and upcoming trends with ability to foster into tangible action for brand
  • Leverage brand and consumer/patient insight to engage and foster stronger consumer engagement across digital platforms
  • Lead project based marketing initiatives such as influencer and engagement campaigns
  • Manage day-to-day communications with internal teams, brands, partners, and patients/consumers
  • Oversee practice website redesign
  • Introduce Patient Communication Software (solution reach)
  • Introduce and assist with internet and marketing packages (Glacial)
  • Manage content for ESP corporate web site
  • Manage digital (organic and paid) channels, and track, and analyze all digital marketing efforts
  • Create Marketing Collateral as needed for both corporate and practices (i.e. trade show banners, email blasts, flyers, posters, ads, concepts for radio, seasonal campaigns for specialty services, Lasik, cosmetic, PIOLS, Kamra, Cataracts, Flex Spending, and back to school exams and/or glasses) 

Other Duties and Responsibilities:

  • Manage the internal and external marketing efforts of the brands
  • Maintain and develop reports that provide information needed for internal and external marketing efforts (includes calendar of events and/or special campaigns)
  • Manage and maintain social and digital media (i.e. website, Facebook, Twitter, Google Adwords campaign and any other digital media that may be advantages to the brands)
  • Provide high quality, consistent image and messaging in all communications (digital and traditional media)
  • Communicates with area media to ensure that the image portrayed is of the highest professionalism and quality
  • Community engagement
  • Media buys (social, digital)
  • Develop/create internal marketing materials
  • Develop /create direct mail campaigns
  • Create and distribute monthly, electronic Newsletter
  • Manage and maintain online reputation of practice
  • Manage Electronic Patient Communications (i.e. electronic appointment reminders & Confirmations, birthday greetings, newsletter, eye wear notifications, electronic post appointment surveys, etc.)

Qualifications

  • Bachelor’s Degree or 5+ years of related work experience in digital marketing, content marketing, social media, or copywriting required
  • This is a hands-on role that requires excellent collaborative, organizational, and creative skills and ability to build a strategy and execute across multiple digital disciplines
  • Strong experience with digital content across platforms, and a clear understanding of how content is conceptualized, created, and promoted
  • Experience working with digital media based data and analytics, and how to turn insights into actions
  • A strong understanding of marketing across all disciplines including social, search, email , websites and content
  • Experience managing and maintaining content driven websites, email and social media channels
  • Strong writer capable of internalizing and articulating the brand voice, and to clearly present ideas and points of view to internal teams

In Turn We Will Provide:

  • Benefits to full time team members that include comprehensive medical, dental and optical coverage, 401K and short and long term disability.
  • Company paid life insurance.
  • Paid holidays and generous paid time off.
  • Paid parking where applicable.
  • Team oriented working environment where you are heard and respected.
  • Clear career ladder opportunities.

To learn more, please visit:

 

www.espmgmt.com

 

 

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